Following Our Heart

Following Our Heart

Ruth and I have noticed that the prominence of our heart logo seems to be a major factor in the purchase of TYJ products by our supporters. Our heart logo was originally designed from a paperclip that you can see at the bottom left corner of the larger pictures on our home page. I’m amazed at how far we’ve come from that paper clip design.

The TYJ logo signifies two things: the heart, which I’ve always seen as the source of strength and the love of all human beings, is combined with a labyrinth of the twists and turns in one’s path through life. We felt that the TYJ heart would inspire women to celebrate both their inner strength and their personal path through life.

Because Ruth and I also believe in oneness with all living things, we’ve become very eco- sensitive. There’s a ripple effect to each and every thing we do, so we assign a high priority to eliminating the likelihood that our brand will have any kind of adverse impact on the environment. We made decisions based on what our hearts told us was the responsible thing to do to promote our product line without harming the world that both you and we inhabit. We want to do our part in assuring that the planet will be left in good shape for those who will follow us.

For example, we use 100% Organic Cotton in our t-shirts, fleece, hats and bags. Organic cotton uses less water and no pesticides or other chemicals are used that might contaminate the earth and eventually water supplies. The inks we use are free of harmful PVC s and Phthalates. Our tags and journal are made with 100% recycled paper and printed with eco-friendly soy inks. The gift boxes and tissue paper are made of recycled paper. The raffia tie for gift wrapping and the first page of our journal contain a biodegradable seed paper. When this paper is planted it grows Forget-Me-Nots. These are just a few of the ways by which we express our belief in the oneness of all living things.

With all the choices we have today, it’s important that each of us continues to follow our heart. It isn’t always the easiest road to travel, but our load is always much lighter when we choose to do the right thing.

Note to Self
Look for ways to make a difference in this world today. Even picking up one piece of trash is a move in the right direction.