
Mission Statement
Before we launched TYJ we thought it would be appropriate to have a mission statement that would serve as the foundation of our journey. We discussed it for months among ourselves, our marketing company and our dear friends. The TYJ mission statement is:
“To inspire women everywhere to honor their inner strength and celebrate their personal path through life.”—Trust Your Journey (2006- )
There are three key words for me in the mission statement: inspire, honor and celebrate. “Inspire”, which means to encourage somebody to greater effort, enthusiasm, or creativity, was very important to us. We wanted to be among your biggest cheerleaders in meeting the challenges of everyday life. We’re here if you ever need us. “Honor” had a natural pairing with inner strength. This part of the mission statement was meant to be a reminder to “know thyself” and to recognize and use all the power available within you. Follow your heart; it will never mislead you. Lastly, your personal path through life is shared by many through similar experiences, but is truly unique and duplicated by no one. Now that’s something to “celebrate.”
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